THE SERUCCHI MISSION

Serucchi is on a mission to brighten everyday life with collections that sparkle with optimism and joy, without breaking wallets.

Founded by renowned interior designer and entrepreneur Emma Deterding (of Kelling Home and Kelling Interiors fame), our team of experts collaborate with artisans from across the globe to bring you covetable yet affordable collections of jewellery, fashion and homeware.

We call our creative process the Art of Golden Alchemy. When a powerful blend of bold design, vibrant colour, and exquisite craftsmanship comes together to create something truly golden—uplifting pieces that are designed to deliver our community, (and those seeking gift inspiration), an everyday hit of happy.

COLOUR IS GOLDEN

We proudly celebrate colour in everything we do because we believe it really DOES lift your mood.

A pop or a wash, we know that when colourful jewels, fabrics and prints catch the light they brighten your day, make your heart skip and empower you to feel optimistic. Courageous. Positive. Alive.

In the words of Oscar Wilde…

‘mere colour can speak to the soul in a thousand different ways’

EVERY DAY COUNTS

Life is too short to save things for those once in a blue moon special occasions.

Every day has the potential to be a special if you want it to be. Serucchi pieces are not made to be hidden at the bottom of a jewellery box or the back of a cupboard; coveted, sophisticated, special - yet intentionally affordable so that they can be worn every day, in every way. Stack. Layer. Admire. Strut. Show them off.

Let Serucchi lift your mood and serve you up a hit of happy whenever you need it.

BRIGHTER TOGETHER

Treating yourself is such a gift, but treating others can be even better. We are all about spreading the love - from charms that deliver a little pick-me-up, to a collective gift for a best friends milestone birthday.

As our community grows, we want you by our side sharing on that uplifting feeling of joy and optimism - spreading the word, collaborating on ideas, sourcing beautiful finds, feeding back the good and the bad, helping us to learn and evolve on the way.

THE ART OF GOLDEN ALCHEMY

We collaborate with a talented network of artisans in India and beyond, who share our obsession with bold design, vibrant colour, and exquisite craftsmanship.

Together, we call this creative process the Art of Golden Alchemy: a near-magical transformation where elements blend to create something greater than the sum of their parts.

It’s a creative expression that transcends borders, languages, and generations. Our relationship with our artisans is grounded in mutual respect, trust, and a profound appreciation for their artistry.

We are deeply committed to working fairly and ethically—ensuring our partners are paid properly and work in safe, supportive conditions. Many of these relationships have evolved over years, rooted not just in shared purpose but in kindness, curiosity, and genuine human connection.

We believe that true craftsmanship deserves to be celebrated the right way—by honouring the hands, traditions, and stories behind every piece…